Blog

Resources and insights

The latest PPC & Paid Media industry news, interviews, technologies, and resources.
PPC & Paid Media Agency
PPC & Paid Media

Choosing the right PPC & Paid Media agency for your business

Choosing the right PPC & Paid Media agency for your business can feel like searching for a needle in a digital haystack. The online advertising landscape is vast, and the success of your campaigns hinges on the expertise, creativity, and insight of the agency you select.

Ellie Sanderson
Ellie Sanderson
5 min read
High-intent Leads
PPC & Paid Media

How Google Ads deliver high-intent clicks

In the digital realm, where every click can pivot a business towards success or stagnation, Google Ads stands out as a beacon for high-intent traffic. This platform, intricately designed by the search engine behemoth, serves as a bridge between businesses and consumers actively seeking solutions.
Ellie Sanderson
Ellie Sanderson
5 min read
In-House or Agency
PPC & Paid Media

In-house or agency? The benefits of using an agency

In the fast-evolving digital marketing landscape, businesses face a pivotal decision: navigate the complex world of PPC & Paid Media Ads in-house or partner with an experienced agency. While the allure of in-house management is strong, leveraging the expertise of a dedicated agency comes with a host of undeniable benefits.
Ellie Sanderson
Ellie Sanderson
5 min read
Meta Ads Targeting
PPC & Paid Media

Using Meta's ad targeting to get more sales

Meta's advertising ecosystem, spanning across some of the most popular social platforms in the world, offers a goldmine of targeting options designed to hone in on your ideal customer base. This precision targeting is key to converting ads into sales, leveraging the vast swathes of user data Meta has at its disposal.
Ellie Sanderson
Ellie Sanderson
5 min read
LinkedIn Ads Management
PPC & Paid Media

LinkedIn Ads, highly targeted B2B ads for your business

LinkedIn, the world’s premier professional networking platform, offers an unparalleled opportunity for B2B marketers to tap into a highly engaged professional audience. With its sophisticated targeting capabilities, LinkedIn Ads stand out as a potent tool for businesses looking to reach decision-makers, influencers, and industry leaders.
Ellie Sanderson
Ellie Sanderson
5 min read
TikTok Ads Management
PPC & Paid Media

Reaching a younger audience with TikTok ads

TikTok has erupted onto the digital scene as an unparalleled social media juggernaut, especially among younger audiences. Its unique blend of short-form video content has captivated Gen Z and Millennials, making it an essential platform for brands aiming to engage with these demographics.
Ellie Sanderson
Ellie Sanderson
5 min read